If your website doesn’t feature in the top 5 results list in Google searches, this is the perfect
time to call SEO services. SEO helps you boost your search rankings and reach more customers. On this page, you’ll find 9 tips on how to improve your SEO and how your website needs professional SEO.
1. Your website relies too much on paid Ads
Google Ads or any other advertising banners will only benefit you if you have a big budget and focus on advertising. This does not work for small businesses in the startup phases of your business.
According to a survey, 70% of people click on organic results instead of paid ones. Even if you use Google ads as part of your strategy, SEO should be your basic approach.
2. Publish useful content
Your content marketing strategy can help your SEO. For the best results with your SEO strategy, you should write content that is:
When publishing content that suits your readers, you’ll see improvements on critical SEO metrics such as time on page, residence time, and bounce rate. These user behavior metrics help search engine rank content. Writing long-form content can be helpful.
This will help you attract valuable links to your content – another important SEO ranking factor.
3. You know shortcuts don’t work
SEO is a long-term investment. Your website should be ready to compete with other competitors. SEO is the right way to do it. You have to be prepared to do that work.
You need to dedicate your time and your resources to improve your site. Carbon-copy paid links, reporting competitors and fibbing to search engineers at conferences are not the way to a lasting internet marketing campaign. Currently, no shortcuts are work.
This is the right time to hire a good and right SEO.
4. Social media strategies are not working
In the early phases of your business, social media marketing is a great way to approach local customers. But by the passage of time, this strategy will not help when you are promoting your business any further. These will limit your resources. Thus, this is the best time for you to do SEO marketing.
It is a misconception that SEO strategies are an alternative to social media marketing. In fact, SEO is completely different. However, it doesn’t change social media marketing strategies. It gives a boost to them notably.
5. Build a fast website
Page speed is a ranking factor for search engines like Google. If you want to help your SEO and improve your search rankings, you need to create a fast website. It requires a developer’s help.
Google’s free Pagespeed Insights tool can also help you. You can also take some proactive steps to improve page speed:
- Compress your website images with a free tool like Squoosh,
- Reduce the number of your website plugins like a WordPress site,
- Limit your number of redirects or 301s.
Image optimation is the most important part of SEO. So make compressing images into a permanent part of your content strategy.
If your SEO efforts are getting the results you want, stay plugged! Hiring an SEO isn’t cheap. However, if you are putting in time, money, and effort with little reward, this is the right time to invest in professional SEO work.
Published by: bookmarkingland.com